This branding process is ideal for bags and t-shirts but can also be used for umbrellas, cooler bags, and smaller items such as notebooks and folders. Using positives and a light exposure unit, a “logo-exposed” screen is produced. Using a squeegee, ink is pushed through the screen in the areas where the logo is exposed and onto the product that is being printed. Ink is bonded (cured) with the item by sending it through a heating tunnel or oven. Screen printing allows for up to a 6 colour print and colours are printed one at a time so accurate registration is essential. Detail in the print can be excellent, however very fine detail and text less than 3mm high should be avoided as the details can “close up” during printing due to the ink bleeding or based on the texture of the product. Item textures can impact on print quality and superior detail can be achieved on a smooth fabric as opposed to a coarse texture.
This high-volume branding process is favoured for small plastic products such as pens, key-rings, novelty items etc. Using positives and a light exposure unit, a “logo-etched” plate is made. This plate is placed into the ink-well of the printing machine and a silicone pad transfers the ink from the plate onto the product. Ink is bonded (cured) with the item by sending the printed product through a heating tunnel or oven. Pad printing allows for up to a 4 colour print and colours are printed one at a time so accurate registration is essential. Detail in the print can be excellent, however very fine detail and text less than 1mm high should be avoided as these details can “close up” during the printing process due to the ink bleeding.
During laser engraving a logo is burned into the product with a laser replicating the logo with precise accuracy. The laser burns off the top layer of the product revealing the layer beneath, therefore the colour of the engraving will be determined by the colour of the underlying layer. Laser Engraving is a permanent method of branding and the tonal shades make it an upmarket, subtle choice. There are 2 types of laser engraving machines: 1. YAG laser Used for engraving metal items like pens, keyrings, mugs, flasks, knives & torches. 2. Co2 laser Used for engraving organic & coated items like leather folders or wooden boxes
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